Dating site market analysis
Online dating sites use market metaphors to match people.Match metaphors are conceptual frameworks that allow individuals to make sense of new concepts by drawing upon familiar experiences and frame-works.The highest scoring dating service was Facebook, which uses the personal homepage genre, the message board genre, the weblog and directory genre, as well as utilizing the Circle of Friends.The second highest scoring, Second Life utilizes virtual worlds, message boards, chat groups and profile pages to allow people to contact in a three-dimensional environment.As online dating's population becomes larger, sites with specific demographics are becoming more popular as a way to narrow the pool of potential matches.The 20 most popular dating sites in 2006 as ranked by Hitwise include j (for Jewish singles), Christian Mingle.com, Christian Cafe.com, Man (same sex introductions), Love From India.ini, Black Christian People Meet.com, (for Latino singles), Asian People Meet.com, and (for Indian singles).More recently, the impact of social networking on online dating has been featured on the Questia online research website peer reviewed article ""I Luv U : )!
A 2005 study of data collected by the Pew Internet & American Life Project found that individuals are more likely to use an online dating service if they use the internet for a greater amount of tasks and less likely to use such a service if they are trusting of others. During this period, more than 50 million messages are sent, 5 million photos are uploaded, and an estimated 1 million dates will take place. (Sign-ups for dating apps like OKCupid, which is also owned by IAC, and Grindr rise by 30%-plus around this time of year.) Also see: Rich women like rich men, and rich men like slender women Researchers and social scientists argue that dating and economics have evolved in tandem.“The way we think about online dating has completely permeated the concepts of economics,” Weigel says.Most sites allow members to upload photos or videos of themselves and browse the photos and videos of others.Sites may offer additional services, such as webcasts, online chat, telephone chat (VOIP), and message boards.
Some sites provide free registration, but may offer services which require a monthly fee.